Plan and Start Your Renovation Now

Photo-collage: Spring Is Renewal Time
2011 @ wobuilt.com

Call to Action: Spring Is Renewal Time – Plan and Start Your Renovation Now!

Spring is our favourite time of year. Trees and shrubs get new leaves, perennials grow out of the ground and there is a general sense of renewal, of new life and new beginnings. It is also the time to loose the doldrums, the dull, listless, depressed mood and low spirits that stagnate out thinking and actions during the winter months. Personally we feel more energetic during this time and some of our best ideas in the past were conceived in this period. We think spring is a great time to design a new house, an addition or just plan a renovation.

The same sense for renewal is for homes. Spring traditionally is the time for cleaning. Colder climate probably prohibited a proper cleaning during the winter months and once the temperatures became warmer cloth and bedding could be dried out, dusting could be done before large amount of insects hatched and the house could be properly aired.

Though our heating and ventilation technologies have long superseded this thinking the traditions have survived and we still make more decisions for the home in the spring than during the winter months. Renovations are also more likely to start in the spring even though internal building work can be done during the winter. We still like to open windows for ventilation to let the dust out.

Our advice: take the new energy you have; your sense of renewal and channel it to plan or initiate the home renovations you wanted to do for months or even years. If you are planning a large renovation with a lot of external work you have to bear in mind that the construction period in Canada is relatively short. But if you are stuck and need ideas deciding what to do we can help. Call us 416-402-2679.

Wo-Built's Team
Wo-Built Inc. - Innovative Design and Build

links:
wobuilt: What Do These Three Renovation Projects Have In Common?

wobuilt: Kitchen Designs – Are We Missing the Boat?

wobuilt: Top Renovations That Increase Home Value

New Features: Flash Video & Social Media Buttons in Our Website

Collage: Wo-Built Website Updates: General Contractors
Specializing in Boutique, Green, Commercial Projects
2011 @ wobuilt.com

We are busy now to put more information and updates on our website.

There are a couple of things need to be fixed. Well, it's a work in progress and the website will continually be updated with information on our new projects.

General Contractors Specializing in Boutique, Green, Commercial Projects

At Wo-Built we have developed unique assessment processes to realize the vision of your home or commercial space. In both cases our assessment will determine your needs and wants and the best way to achieve them.

As boutique home builders we are experts at designing and building additions, extensions and large renovations. For commercial projects our team of business, financial and construction professionals will be able to determine the viability of any project and bring it to a successful conclusion.

Our designs are all about the space, the light and the environmental comfort using green design where possible. We look for innovative ways to create interesting spaces for comfortable living and in the case of commercial buildings increased brand value for companies.

Based in Toronto, we have completed design and built projects throughout the Greater Toronto Area. We offer a complimentary "Dream House" Assessment or our Assessment for Business Premises in this area.

Our company is based on social missions, one is helping and mentoring women succeed in the construction industry.

Click here for our complimentary "Dream House" Assessment or our Assessment for Business Premises or contact us on (416) 402-2679.

Please take a look at how you can browse our website in a new way.

Wo-Built Inc. - Who We Are

Wo-Built's New Flash Video
Who We Are: Residential, Commercial,
Community & Affordable Housing, WoBinna,
Our Social Mission, Women in Trades,
Training & Mentoring for Women, Green Solutions

Please follow us on:

• Blogger
• Facebook
• Twitter
• LinkedIn
  

link:
Wo-Built: Welcome to Our Newly Designed Website!

Transparency. What Does This Have to Do with Renovation?

Illustration: Transparency, Integrity, Social Responsibility
Credit: MS Office ClipArt MC900231444

We recently asked one of our large project clients why they hired us and what made us stand out from the others, and he answer was "transparency". Our clients did a lot of planning and research before they even began to interview contractors. When Wo-Built had our first session with them, they had already met with contractors and received several various quotes.

We were speaking with them a short while ago and asked why Wo-Built? What struck them was that we did not embellish any facts, we did not talk down to them, we were straight forward with what would happen and our estimate was detailed enough to show where the money would be spent.

Also when we were asked to reduce the budget we were able to have a logical discussion about what areas of the design would be compromised and what could be cut in order to help them manage their costs. As a result, it came back to transparency and honesty.

According to Wikipedia transparent behaviour implies openness, communication, and accountability. For us this transparency is not limited to financial matters even though this is a large part of it. Financial transparency inspires trust; nothing is hidden. We have a policy of open book; this means the client can see what we pay. But operational transparency is also important to us. By that we mean that we make the client aware of the implications of any decisions, anticipate possible problems and have good communication.

So, here is what our clients had to say about their experience renovating with us:

"By the time John and I met with Wo-Built we had looked at quite a few quotes. As soon as we saw the itemized, detailed quote from Wo-Built we immediately felt relief. Not one other contractor had provided us with such level of detail, and while we met with some really great companies, the difference with the Wo-Built approach was significant for us. In one case where we asked a contractor to give us a second quote, bringing the costs down, he came back with a quote that was $30,000.00 lower but couldn’t articulate to us what did that mean in terms of our original design for the house.

With Wo-Built’s second quote, John and I could see exactly what the impact of the reduced budget would be and gave us the opportunity to rationally decide what we could live with in terms of design change and what was really important to us. After hiring Wo-Built, the transparency continued throughout the project. Every invoice had all the details, including the holdback portion, so we always knew how much we were spending, could track it against the original budget and understood what money we needed to keep for the end of the project.

Ultimately John and I got the home of our dreams and never regretted any of the budget decisions that we made along the way because we had the opportunity to make informed decisions. We both believe this was directly attributable to the transparent way in which we received all of our information and communication from Wo-Built.

Carla Ciallella"

Corso Italia: Keeping the Neighbourhood Beautiful

Photo Collage: Clean Toronto Together Initiative
Corso Italia Toronto Ward 17, April 7, 2011
2011 @ wobuilt.com

"The City of Toronto wants to eliminate graffiti from city buildings and infrastructure as well as private property. By doing so, the City will be cleaner and more vibrant and it will make Toronto a more attractive place for everyone."
toronto.ca: Graffiti Management Program

Today Mayor Rob Ford was at Corso Italia as part of the City’s Clean Toronto Together campaign.

I was late arriving so I didn’t see him remove some graffiti from an alley on St. Clair Avenue West, but there is a great photo of him in the National Post. This is one of the City’s clean-up initiatives prior to Earth Day, April 22nd.

My own personal view about graffiti (from the Italian word graffiato: scratched) is somewhat ambiguous. I have seen some graffiti that I find interesting and would happily call art. But most graffiti holds very little merit as they are simple tags or identification marks. Of course the biggest crime for a property owner is that it is done without permission and is therefore an act of vandalism.

Today, graffiti is associated with lifestyles that remain hidden from view, gang activities and has a feel of the unsavory. Therefore, presently most graffiti unfortunately give areas a run down, unsafe and impoverished atmosphere and this can impact prospective customers, who might not want to visit. If graffiti was done legally with the permission of the property owners as a mural or decorative art it could actually benefit an area and make it unique and help it to be come a destination for visitors.

As a member of the Corso Italia BIA we are much in favour of keeping the area nice; and as mentioned above most graffiti unfortunately does not enhance buildings. It needs to be dealt with in a comprehensive manner and will have to involve many parties from the City and the community.

Why would we care about the area and why are we a staunch advocate that graffiti has to be dealt with either by introducing art or through clean-up? Well, it is all about our branding, our prospective innovative projects and our being active in the community. We are a design and build company, with emphasis on boutique, good value, excellence and affordability, but looking for the wow factor in each project. Our office location has to reinforce this image.

Corso Italia is an area that has a lot of boutiques selling Italian designed clothes, shoes and is still family orientated. It is very much a traditional high street with lots of quality shops. Simple tag graffiti does look out of place and diminishes the area, however, murals and decorative art that is following a larger plan for the area would likely add interest. The same way, it is important for us to maintain an image, it is important for Corso Italia. As long as it is family orientated, customers have to feel comfortable when here. Most street level shops rely heavily on walk-in traffic and would suffer greatly if customers stayed away.

As for the wall the mayor cleaned – there is a lot more to come, possibly a mural, hopefully from a design by a local Corso Italia artist.

Martina Ernst
Wo-Built Inc. - Innovative Design and Build

links:
wobuilt's blog: Building the Friendship of Neighbours in Business

wobuilt's blog: Our New Location Is at the Vibrant Corso Italia Neighborhood

wobuilt's blog: Wo-Built Inc. Is on the Move!

Toronto Green Living Show: Go Green and Go Free

Green Living Show – April 15-17, 2011
Direct Energy Centre @ Exhibition Place, Toronto, Ontario, Canada
Credit: GreenLivingShow.ca

Being eco friendly and green we would like to inform you about upcoming Toronto Green Living Show 2011 this April 15 - 17 at the Direct Energy Centre @ Exhibition Place. There will be a Green Business Forum, a Kids Zone, Youth Day Events, a Canadian Living Cooking Stage, a Farm Fresh Fare, the Green Toronto Awards, etc.
Attendees to the Green Living Show can receive FREE admission by recycling electronic waste at the Show compliments of Samsung.

Go Green and Go Free: E-Waste Provides Complimentary Admission to Green Living Show

Samsung Electronics provides free admission to Green Living Show visitors that bring e-waste to event

TORONTO, April 5 /CNW/ - Got an old TV or computer monitor lying around at home? If so, look no further. Head down to Toronto's Green Living Show between April 15 - 17 at the Direct Energy Centre at Toronto's Exhibition Place and receive complimentary admittance on behalf of Samsung Electronics Canada, one of the show's presenting sponsors.

A long-time supporter of green initiatives, Samsung's involvement in e-waste management is part of the company's ongoing commitment to providing Canadians with sustainable and eco-friendly options in the disposal of electronic items that they no longer need.

"For the past two years, Samsung has stepped up to the plate to provide an incentive for Canadians to dispose of their electronic items in an eco-friendly manner that is safe for the environment," said Matt Weiner, Marketing Manager, Samsung Electronics Canada. "This year's Green Living Show is a great opportunity to both consider the message behind the show and promote a more sustainable way of living through safer electronics disposal."

E-waste brought in by visitors to the Green Living how will be recycled at one of Samsung's Recycling Direct™ depots located throughout Canada and facilitated by Global Electric Electronic Processing (GEEP). GEEP collects e-waste and recycles it in the most ecologically responsible manner, foregoing incineration, solid waste landfills or the exporting of toxic waste to developing countries.

"Samsung is thrilled to be able to continue the drive towards a safer and healthier environment," said Matt Weiner. "E-waste disposal is just one way that many of us can do our part in reducing the electronic items that are bound for landfills."

For the fifth year in a row, The Green Living Show will allow visitors to stroll through the 80,000 square feet of exhibit space and visit over 400 "green screened" exhibitors and feature attractions, including an exciting array of speakers on the Main Stage. For more details on the show and participating exhibitors, please visit:

www.greenlivingonline.com.

To learn more about Samsung's Recycling Direct initiative and where to recycle your e-waste, visit www.samsung.com/green.

Credit: newswire.ca

links:
Wo-Built at the Home Show with Green Presentation

Being Green, Building Green Design and Construction Company

Going Green in the City: Building and Renovating with "Being Green" in Mind:
Part 1 - Eco-Friendly Home Improvements
Part 2 - Going Green Is Becoming Mainstream
Part 3 - Living Rooftops - An Environmental Alternative for "Green" Building

Eco Green Building: Wo-Built Inc's commitment on Being Green, Designing and Building Green and Sharing our Knowledge.

Architectural Lighting Design as a Work of Art: Painting with Light

Lighting Design in Space: The Cityscape, The Bridge: Art by Clara Song
Original artwork, oil on canvas paintings by Clara Song, artist.
2011 @ wobuilt.com

The process of lighting design in a space often resembles painting a picture.

Recently I was looking at paintings from one of our local artists, Clara Song, and I was struck at the notion that the process of creating a picture is similar to that of lighting design.

First you choose a focal point, the important feature of your painting or space, the one the eye drawn to immediately, and then you emphasize it, make it stand out. As in painting, lighting effects are often about contrast and intensity ratios. In The Cityscape the eye wanders immediately to the building at the end as it stands out in stark contrast to the other buildings doused in various shades of grey with hints of colour. The end building feels like a destination.

Now, imagine you have a lobby area where the reception desk is at the far end of the space. By using the same technique and making the area around the reception desk much brighter than the other areas, the visitors to the space would know immediately where to go. This does not mean the other walls in the space need to be boring; they, as the buildings in the picture, just have to be of a lesser importance.

The Bridge is in stark contrast with the background. In the painting the choice of colours accentuates the bridge. In lighting the effect would be achieved by back lighting the object with a hint of light to the front to show the details of the object. If only back lighting is used the object will be in silhouette and will lose all definition on the front.

In The Piazza the important area is surrounded literally by lights. Though, the other elements in the picture are still teaming with interest and life, they are not as important as the group of people in the square. A similar technique can be used in a space, where the most important part is somewhere in the middle: meeting points are prime examples. It may not be feasible to surround the element with torches or streetlamps, but one way is to light the surrounding vertical surfaces such as columns and creating a space within a space.

The Flowers painting uses a similar technique as The Cityscape, just with colour. Here by layering the colours depths is created and a focal point. Light can be used in the same way. It can lengthen and shorten a space by lighting surfaces and objects selectively. By-the-way colour and light are interlinked. By introducing colour on the surfaces it will alter the appearance of the light. If done properly colour can emphasize the effect.

The idea of painting with light is to create spaces that evoke emotions in us. Emotions such as excitement, feeling safe, calm, stimulated and many others. Not all spaces can be as dramatic as Clara’s paintings, most spaces have to fulfill a function as well, but nevertheless all spaces should have some elements of drama. Architectural lighting will effectively set a mood and will help you to transform your spaces inside and outside. The art of painting with light is to combine the drama with the necessary light levels, safety requirements, energy guidelines and costs limitations. With light you can create your own canvas.

Martina Ernst
Wo-Built Inc. - Innovative Design and Build

Painting with Light: The Piazza, The Flowers: Art by Clara Song
Original artwork, oil on canvas paintings by Clara Song, artist.
2011 @ wobuilt.com

Clara Song lives in Toronto and she exhibits her paintings at Agio Ristorante in Corso Italia, Toronto.

For more information on these paintings and other works, please call 647-348-4814.

Why Do We Use Facebook in Our Construction Business?

Screenshot: Wo-Built's Info Page on the Facebook Social Networking Service
Credit: facebook.com

Facebook helps you connect and share with the people in your life.
Facebook | Facebook

We facebook!!!!

Why do we use Facebook in our business? For the same reason we use Twitter, LinkedIn, Blog and other social media avenues. To create a buzz around our design and build business, Wo-Built, the construction industry as a whole, and to entice women to become more interested in having a career in the building trades.

About a year ago we started embracing social media as the way to connect to people. We are a company that is strongly community focused and many of our initiatives are designed to help women, the community and the environment. But we need the world to get to know us, what we stand for; of course we also want to show off our achievements. In the past due to our social mission the written press was interested in reporting about us and though this was a great endorsement, it is not constant exposure. Social media gives us the chance to update on an ongoing basis.

Facebook is a great tool for us. A) It is easy to use. B) It allows us to have a page for friends for special messages and a page that is visible to everyone. It permits us to stay in contact with friends quickly, by dropping them a line, comment on their posts or just liking what they said. It lets us dialog with our friends and hopefully helps them understand what the company is about. We had marketing successes with Facebook; people found us and called us for renovation and construction estimates.

One of the most interesting aspects of Facebook and Twitter for me is that I can research and view interesting up to date articles and pictures about art and architecture, the green technology and other design related subjects that friends and strangers are willing to share. For me it is a learning tool.

It is also a great way of letting everyone know about events. We have just posted our next workshop event “How to Design and Build a Green Home Addition or Custom Home” on Facebook. We invite you to be our friend on “wo built” or like us on “wo-built” and of course we would love to see you at our event. Feel free to RSVP.

Martina Ernst
Wo-Built Inc. - Innovative Design and Build

Also you could be interested in reading:
contractorsupportnetwork.com: Facebook Versus LinkedIn - Which Social Networking Site Is Better For Your Construction Business?

intelisystems.com: Advantages Of Using Facebook Places For Your Construction Company

constructionmarketinguk.co.uk: Social Media satire 3: The construction sector laughs off the past and looks to the future with Social Media!

Connect to some Wo-Built's Facebook friends: Hard Hatted Women, Independent Women Homeowners, Tomboy Tools Canada, Moxie Trades, Women in Construction