Thursday, 19 April 2012

Green Additions with Indoor Gardens a Big Hit at Home and Green Living Shows

Wo-Built at the Green Living Show 2012, Peapod Life - an affordable sustainable home addition, photos: Olga Goubar @
Photo-Collage: Wo-Built's Green Commitment at the Green Living Show
Peapod Life™ - an affordable sustainable home addition
April 13-15, 2012 at Direct Energy Centre, Exhibition Place;
2012 @

Here’s our spring consumer show wrap-up. It wasn’t easy doing the National Home Show and Green Living Show back-to-back within the span of a month, but it was totally worth it. The response to Peapod Life™ was so positive, it was almost overwhelming. And we have the numbers to prove it.

Consumer Survey Results at National Home Show 2012

We spent a total of ten days at the National Home Show, and conducted a survey in our booth. After individuals learned about Peapod Life™ and what makes it unique among green home systems, they were given an opportunity to complete a market survey which asked them their opinion on the product.

Wo-Built's Peapod Life™ Survey Charts at the National Home Show 2012
Wo-Built's Peapod Life™ Survey Data at the National Home Show
Reaction to Peapod Life & Sample Make-up by Age Group Charts
2012 @

On the question, “Overall, what is your reaction to indoor garden living space and green technologies?,” out of 106 respondents, none chose “Poor” or “Fair.” A mere 3% responded with “Good,” while 31% said “Very Good,” and an incredible 66% said “Excellent.”

The Sample Make-up by Age Group chart shows that a broad sample of the general public had a favorable reaction to the foundations of Peapod Life™.

Response at Green Living Show

We didn’t bother with surveys at the Green Living Show. We felt the sample over three days would be too small and skewed in favor of our eco-friendly additions. As expected, the response was even more enthusiastic than among attendees of the National Home Show.

At the Green Living Show, Wo-Built really was in its element with Peapod Life™. The response was amazing. Both exhibitors and attendees alike saw their imaginations sparked at the prospect of a building that goes beyond “net-zero” construction into “net-positive” territory: generating solar power and growing organic food while providing fully useable, naturally lit and high-energy living space.

Gone are the days of dead structures providing shelter for people. Peapod Life™ represents a new era of living structures that support life — inside and outside. That’s how Wo-Built defines green additions, healthy buildings, and eco-friendly living.

Attila Lendvai
VP of Strategic Development
Wo-Built Inc. - Innovative Design and Build

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