Tuesday, 23 August 2011

A Message from the CEO: What Guides Us

A Message from the Wo-Built's CEO: design and build construction company, Toronto, ON CanadaCEO Message: We will be able to serve you, our clients,
and the community even better than before.

2011 @

Taking all the experiences we got over the last five years, ... we will be able to serve you and the community even better than before.

The Exhibition just started again, signaling the end of summer. The great weather over the summer allowed me to visit our great patios in Corso Italia and, since I am not actively involved in the day to day running of projects, reflect on the last five years. Yes, Wo-Built is almost 5 years old.

Like any start-up company we had our ups and downs, but what fantastic ups we had.
  • Our addition projects: the Classic, the Ranch, the Tower, the Lodge, each is unique in their own way.
  • Our social mission: helping women in construction and the trades.
  • Our anime: WoBinna.
  • Our community involvement: Corso Italia.
But as any start-up company we also had a huge learning curve over the last 5 years, especially since we based our company on a social mission. I am still convinced that for profit companies should have a social mission as the core. (In the same way that I believe any not-for-profit organization should have for-profit programs to offset some of the peaks and troughs of operation brought on by the uncertainty of funding.)

Over the last 5 years we have added to our original mission to help women in construction. Community, Green Building and Eco Consciousness now play a large role in our company. Hence, to give our original mission the attention it deserves, we are now going to form our own not-for-profit to help women in construction.

One of the other areas of change is our operation. Even though we had rewarding smaller projects in the past, we are now going to concentrate on larger projects, due to our change in organization structure. Our former president Elida Huignard has kindly agreed to head the not-for-profit organization and is therefore stepping back from the day-to-day running of projects, which she did so amazingly over the last years. In the future our projects will be run by project management consultants who are committed to our high standards of ethics, construction expertise and excellence.

One of the corner stones of our operation is transparency in both our financial and operational dealings. We have now decided to be even more transparent, and we will be embarking on a multi-year project of producing our own Best Practices Manuals.

In the past we said that we wanted to be the best builder while doing good, we still maintain this for the future. Taking all the experiences we got over the last five years, implementing the elements discussed above and we will be able to serve you and the community even better than before.

But first let’s enjoy the rest of the summer.

Martina Ernst
Wo-Built Inc. - Innovative Design and Build

links: What Is Special About Our Design And Built Construction Company? Our Achievement Lunch

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